Hello!

I am an Ivy League UX Designer and Researcher in love with improving how people interact with digital products and telling compelling stories.

 

 

 

 

UX DESIGNer    STRATEGist 

 

 

 

&

I am an Ivy League UX designer, researcher & strategist with over four years of UX design experience. 

 

I vowed to fight ugly interfaces and battle what confuses your customer.

 

I work hard to drive UX/UI requirements from concept to release.

I visually design features, user flows, site maps, design Low, med and high fidelity wire frames, conduct user tests, reiterate & always advocate for the user.

 

I live to ship beautiful user centered - business optimized digital experiences. 

RETROSPECTIVES

Experience

Hi There!

WIreframes

UX FACILITATOR 

ONE CIRCLE UX, 2016

 

       • UX Lead and Program creator

       • Direct talent acquisition.

       • Design the curriculum and class plans.

       • Guide creative direction. 

       • Everything I listed in my prior role :) .

 

 

UX Designer & Strategist 

RTI SHELVING, 2015

 

       • Manager and designer of product and customer experience.

       • Researched and analyzed our competition and gained key insights that                                  saved the company over 200k. 

       • Analyzed data for product line communications and management by                                     defining strategic suppliers and implementing Agile. 

       • Managed and directed products specifications and requirements;                                           appraising new product ideas and/or suppliers. 

       • User Design lead on our Company's new website using user-centered                                   design tools such as;   card sorting, user-interviews, user-testing, A/B Testing, wire               framing, site-mapping, user-flows, Hi-fidelity mock-ups w/ annotations, and                         product prototyping.

UX / UI Design & Strategy Freelance 

BOWER HOUSE CREATIVE, 2013 - 2015

 

       • Full scope UX / UI Design , Research and Strategy project for Savile Row Society.

       • Full scope UX / UI Design , Research and Strategy project for Ecuadorian Investment Group. 

       • Full scope UX / UI Design , Research and Strategy project for Fishs Eddy.
       • Full scope UX / UI Design , Research and Strategy project for A - Plus IR. 

What my clients say about me

 

 

ux design & Strategy

 

I am an Ivy Leaguer UX / UI designer, researcher & digital strategist with over four years of UX experience in healthcare,  start-ups,  small business services, and media fields. I was originally a digital strategist that stumble upon UX during my web development days and fell in love with solving users’ problems and needs through user-centered design methodologies.

 

 

HELLO!

MY WORK

EXPERIENCE

UX DESIGNER & STRATEGIST 

RTI SHELVING, 2015

 

       • Manager and designer of product and customer                          experience.

       • Researched and analyzed our competition and gained              key insights that saved the company over 200k. 

       • Analyzed data for product line communications and                  management by defining strategic suppliers and                        implementing Agile. 

       • Managed and directed products specifications and                     requirements; appraising new product ideas and/or                 suppliers. 

       •User Design lead on our Company's new website                        using user-centered design tools such as; card sorting,            user-interviews, user-testing, A/B Testing, wire                          framing, site-mapping, user-flows, Hi- fidelity                                mock-ups w/ annotations, and product prototyping.

 

LOOKING

FORward

TO COFFEE!

 

Actual work

Here's what i do best

   Click to view

 Information 

Architecture

 Interaction

design

I design for web, mobile

and software

I love to visually organize 

information 

I can describe how

things should behave

Analytics

I dive deep into data to

justify a design rationale 

brand identity

User Research

VIsual design

I can design beautiful

interfaces

Presentations

User testing

I can brand stuff well

research, research, research!

I enjoy being in front of

people and Justifying our rationale

I love observing people use our creations

Here you can check out my UX process

Here you can check out my live work

Education

Here are the Great Schools I've had the honor to attend

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User Experience Design for mobile applications, websites and physical spaces. 

hectorfnandez@gmail.com
 

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